Obi Cubana Launches Luxury E-Hailing Service In Port Harcourt

Nigeria’s business tycoon, Obinna Iyiegbu, popularly known as Obi Cubana, has added another business outfit to the Cubana Group.

The billionaire entrepreneur and socialite has established a luxury e-hailing transport service known as Enviable Transport.

The transport firm was unveiled in Port Harcourt, Rivers State, recently.

Obinna Iyiegbu (right) and others at the unveiling of Enviable Transport.

Mr. Obinna Iyiegbu, the founder of Cubana Group, said he was passionate about the need to fill the existing gap in the urban transport space, hence venturing into the luxury-hailing transport solution.

At a press conference and launch event to unveil the service in Port Harcourt, Iyiegbu said that with a population of over three million residents, Port Harcourt stands as one of the most impressive cities in Nigeria that has gone through a very serious transformation.

Obinna Iyiegbu (right) and others at the unveiling of Enviable Transport.

“With this in mind, we have thought about how to make life more enjoyable and living more worthwhile for Port Harcourt residents. Most importantly, we have thought about how we can create new jobs and improve the economy of this very city, the garden city,” Iyiegbu said.

“Today, I am glad to announce that we have birthed a new transport service that is local and relevant, and we are here with this new service to bridge an existing gap in urban transportation.

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“This e-hailing service will deliver better services than any before it or that will come after because we have built it on deep-rooted innovations and technology.

“I am particularly delighted to be unveiling and launching this latest project, the enviable transport e-hailing services, in the company of friends and family.

“We intend to bridge the gap in modern-day transportation while infusing discipline, integrity, class, security, and quality service delivery in the transportation business! I can assure you that all the cars will be brand new in 2023.

“With my partners, we have just changed the game over here, and this will extend to every city in Nigeria. This business is very local content-conscious. The drivers that will be hired will be sourced locally to create jobs and empower young people,” he stated.

According to Iyiegbu, the launch in Port Harcourt signalled the first phase of this project, saying that all locally manufactured cars will be in the fleet “because our intention is also to showcase local capacity and indigenous innovation.”

He further noted that the initiative is meant to provide local solutions to local problems (logistics), and his team was very conscious of the foreign exchange issues; hence, they were focused on locally available resources and support.

“Lastly, I want to assure you that Port Harcourt has been selected as the starting point, and this service will be extended to Asaba, Enugu, and other states once the time is right, and that will be very soon.

“Again, while we are not competing with other foreign car-hailing service providers, we simply want to give Nigerians their car-hailing service because we believe in homegrown businesses and solutions, and we also believe in exporting Nigerian innovation abroad to earn foreign exchange for the country, just as I have done with other products and in other sectors.”

Enviable Transport, whose office is located at Dreamland Plaza, Peter Odili Road by Abraham Close, Trans Amadi Layout in Port Harcourt, provides e-hailing service among several other top-notch logistics offerings with a fleet of brand new cars well suitable for corporate trips as well as leisure rides.

The services come with adequate security, an easy booking system, and fast pick-up and drop-off for both residents and visitors alike.

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